Low-Quality Backlinks can harm SEO efforts

Backlinks are at the heart of SEO, but not all links will be of benefit to you. Low-quality backlinks can harm SEO efforts to rank a website, potentially even leading to penalties from Google. While you might not consciously try to build links from bad sites, it is impossible to control all links directed at your properties. For example, a competitor might try…

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Four Reasons Your Content Marketing is Failing Your Business

Business owners big and small use the Internet to get an edge. The goal is the same for most. They want their company to pop up in search engine rankings, giving them leads they don’t have to work hard for every single day. Many of these owners and their hired marketing managers will choose content marketing in hopes that words…

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5 Simple Ways to Create a Better Business Blog

You know you should be blogging for your business but you feel overwhelmed by the challenge of creating content on a consistent basis. You’ve started a blog for your company and have posted new content on occasion, but haven’t kept to a regular blogging schedule as of late. Rather than let heart palpitations and fear of failing derail your business…

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7 Truths to Become a Resilient Entrepreneur

Becoming a successful entrepreneur is not an overnight endeavor. You don’t just wake up one morning to discover you have magically turned into an entrepreneur while you slept. Like any goal worth achieving, becoming an entrepreneur requires you build your skills and focus on your long-term goals. If you want to become a more resilient entrepreneur, following are seven tips you…

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5 Ways to Improve Email Deliverability

Email deliverability refers to the ability to get your email newsletters into recipient’s inboxes rather than getting lost in the spam folders. A low deliverability looks suspicious to the extent it can harm your brand’s reputation significantly. However, by properly optimizing your emails and ensuring that you’re sending the right content to the right people, you’ll be able to take…

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Don’t Make These 5 Social Media Marketing Mistakes!

Although social media marketing is now very much an established discipline, many businesses still take the wrong approach to it by following more traditional marketing practices. Given the vast number of people on Facebook, Twitter, LinkedIn and other social networks, it’s understandable that businesses are excited about the potential of tapping into these audiences, but actually appealing to target audiences…

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